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Be it a small kirana store or a large online retailer, the idea of maintaining a credit system and settling the payment at the end of the month is rapidly gaining momentum. Moreover, with the help of technology, this concept is becoming formal and especially gaining popularity on online portals. This ‘buy now pay later’ option is on its way to make online purchase a breeze.

Currently, the credit card penetration is quite low in the country. The availability of credit at the point of sale is more or less absent for a vast majority. With a continuous ingress of a younger working population, the need for digital credit is on the rise. Sure enough, several fintechs are trying to make the best of this opportunity and are now offering the customers the option to pay later on a multitude of portals such as online fashion, ticket booking, food ordering, utility bill payments etc.

As reported in moneycontrol.com, Aurko Bhattacharya, co-founder of ePayLater said, “Ours is a cash-driven economy, accounting for at least 68 percent. In the US, it is at 9 percent. On the other hand, US has over 48 percent population using credit cards, against just 3 crore credit cards in India. To get people to move away from cash, you need to give them a fitting alternative which will be frictionless.”

The company handles about 2,500 transactions a day. “It also takes care of the trust factor. The user can buy and experience their purchase before paying for it,” he adds.

So how does ‘Buy Now Pay later’ benefit a customer?

The long and short of it is that it makes shopping easier and faster. Today, customers are increasingly opting for online shopping as most of us lead busy lives. By choosing ePayLater, a frequent shopper avoids the hassle of punching in lengthy bank account or card details for every single transaction

At the same time, it also makes the process secure. Without any need of entering your sensitive bank information, it offers a seamless and secure checkout experience.

ePayLater not only provides the benefits of COD, such as a pay after delivery option but also goes beyond by doing away with the inconvenience associated with handling cash. You no longer need to struggle to find change or worry about your order not getting delivered when you are not around to make the payment.

In the long run, this not only benefits the customer but becomes a profitable point for the businesses as well. A quick payment solution ensures that the customer comes back for another purchase.

How do you go about it?

First-time users will have to sign up with ePayLater, and mention particulars, such as phone number, email ID, Aadhaar number etc. A signed up customer gets access to a credit limit almost instantaneously. ePaylater assesses the applicant’s credibility using the information provided by them and by leveraging their data such as buying patterns with the merchants, digital footprint, social media information, device information etc.

Once the limit is established, customers can use it to transact on an array of merchants. Next, only a single tap is needed at checkout to complete the transaction. They can make many more transactions and can bunch them all together to make a single payment. Once the due amount is repaid, the credit limit is restored, which can then be used for future transactions.

Way Forward

One of ePayLater’s notable partnerships has been with IRCTC, the government’s rail ticketing platform and one of the largest E-commerce player in the Indian market. ePayLater is considered to be one of the most convenient methods to purchase tickets on the IRCTC platform. It does away with the long drawn out process of booking a ticket which sometimes resulted in failed transactions.

The fact that ‘buy now pay later’ solution is easy, fast, mobile-friendly, and also wins you rewards on repayment, it is gathering a lot of traction across all age groups, especially millennials.

So Sign Up today on ePayLater and experience it for yourself!


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Categories: e-CommerceFintech

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